Radio is cost effective when compared to other forms of advertising; radio has the ability to reach thousands of people simultaneously, making it one of the most economical methods of advertising. Regular advertisers become ‘household names.’
Radio is Accessible. Radio is a truly portable medium, it can be heard anywhere: at home, at work, in the car, at the store, in the garden, the bathroom, and the bedroom and is therefore highly intrusive!
Repetition for emphasis radio can provide a high repetition of advertising messages, giving huge exposure to your chosen target audience.
Lower ad-avoidance newspapers and magazines have to be bought and advertisements are easily avoided. Radio attracts 75% less ad-avoidance than newspapers, and is far less susceptible to channel hopping than TV.
To listen to commercial radio station is free this makes listeners more amenable, more willing to consume and therefore more receptive to your message.
Radio targets your audience in-depth research and planning ensures that the right demographic group is targeted at the right time of day. Radio can talk to people about cars in their cars and about recruitment on Monday mornings, and new research shows that Internet users listen to the radio whilst on-line.
Radio is personal as it is often consumed alone; radio tends to be an intimate medium, where a relationship exists between the listener and their radio. The advertiser has the ability to ‘sit down next to the listener’ and talk to them personally at times relevant to product consumption. And, because radio is seen as a friend, its message is more credible – it’s trusted.
KBUX Radio FM 94.3
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